Nousaku is a casting company for 100 years in Takaoka city, Toyama Prefecture.
It has produced Buddhist altar fittings, tea sets and flower vases, cooperated with other companies in Takaoka for a long time. Order had been received from tonya(問屋), wholesale dealer only. But the market had been shrinking and they were at the edge of cliff to survive. In that situation, Nousaku decided to shift its business model from BtoB to BtoC, which means it has start developing its own products and have sales network. During this difficult situation, Nousaku made a wind bell for the first time, which became a million seller. Still it purche innovative challenges such as making inroads into medical industry or producing 100% tin plate and basket, which bend flexibly.
Nousaku has its own cafe with its plate and shop. you can enjoy Nousaku world fully if you get there.
A factory of Nosaku is open to public. It provides as factory tours and lessons. During this factory tour, you can try to bend products made of 100% tin and see the manufacturing process especially, forging and finishing process by craftsmen. please reserve factory tour by web or telephone before coming. (free of charge)
You can also take workshop about metal-forging, with small gift. Price will change on your makings with range from 800 yen to 3500 yen.
You can check detail in official webpage (English)
Takaoka city is famous for Takaoka Copper. It is very interesting to know background of the local city before going to Nousaku. They divided manufacturing process into many small sections and in each section, there is a professional worker. Then Tonya is taking a managing role for these manufacturing process. Still you can find coloring companies or forging companies in Takaoka.